Saturday, August 28, 2010

You deserve more explanation!

Our last newsletter has brought out some comments that have prompted me to write further on our poultry pricing and our slower response times to customers. We got lots of letters in support of our price increase (thank you!) and some alerting us to some frustrations (thank you for the honesty!) . First, I was able to keep up with upwards of 20 customer e-mails per day and now that isn't possible. With more customers and more plates spinning on the farm (and life in general) and a decidedly slower farmer, it is becoming really hard to keep up with everyone and everything. I set up one heck of a precedent! You can help us now by remaining patient and giving us time to meet your needs. We may need a new software package to help us deal better with what is turning out to be a larger retail business. Or, a combination of things to help you stay in better touch with us. So far, we don't have a dedicated person to help in the "office"- the farmer is it. We have great help, but we cannot afford it all the time- but we could REALLY use the help all year 'round! The farmer is the animal tender, mechanic, carpenter, father, husband and........you get the picture. Boy could I run.....all day and halfway into the night....every day......before this summer. Not now. New game plan. Now!
The price increase on our poultry brought lots of questions. What is going on there? Where's my chicken? Why a price increase halfway through the season? We got shipment after shipment with upwards of a 100 dead chicks. Talk about a horror upon horror to open up boxes of dead chicks! Our hatchery said "well that happens", really no big deal..to them! They are now our ex-hatchery! Our many small lots had to have separate housing and we weren't ready for so many multiple lots of birds. We stretched ourselves pretty thin. And we fell short on the first part of the season's orders. And then there is the big issue of processing. Many governmental agencies came around to the region's poultry processors with heightened regulations- aka spend more money to stay permitted. The costs to use a permitted custom processor is now nearly the same as going to a new USDA plant in VT. With our "old" system, we were not allowed to sell out of state or from our freezers to a walk-in clientele. This partly explains our deposit system. This is the essence of the custom processing, USDA exempt rule. The legislature in VT told both the USDA and their own agencies to make it possible to have farmers sell their poultry direct to any customer, and they put up the money to help make it so. Wow! Now, in 2010, New England has a fully licensed USDA facility for poultry. This is a very big deal for the region and for small scale farmers who wish to retail more of their farm's products. There have been similar pushes in MA to have this done, but our legislature and agencies have been far from helpful. Voices from a small population does not get things done a lot of the time. VT's commitment to their farmers came from the very top- and many good things happened! The price to process in VT is virtually the same as for a MA exempt custom processor. The USDA stamp helps us open our marketing options and offers us more service. We absorbed the extra processing fees this summer, but with finances already pretty thin on a farm, we have to become frank with you and ask you to help us. We understand if the price is now just too much. We have to be ruthless and objective when an enterprise is losing money. The recession and realities of business and life may bring in more changes for us. No doubt that we are in the best of times, and the worst of times!
We have a new lot of beef to offer which is among our finest for flavor and tenderness! Our beef animals had excellent pasture from very early on in the spring, and it shows!
Thank you!!

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